How? We help the hospitality industry to identify and change their processes to engage with their customers in a better way. Sometimes even small changes make big difference.

Our focus is to create a holistic guest journey together with our customers and their selected vendors. We want to change the world of travel by making the whole guest journey Smooth.

We apply the up-to-date Customer Experience Management (CEM) tools to streamline your business. By harnessing technology, you can improve your service without increasing your staff costs. And it does not need to be even expensive.    

Our owners and experts come from: Service Design, Business Consulting, Hospitality Integration, Mobile applications, Direct Bookings, Digitalization, Information Security,  Gym Concepts, Room automation, Location Services, CRM,  Staff Training, and Research.  We have one of the broadest combined Hospitality & Customer Experience expertise out there.

We've been around the hotels for quite some time, so we know the daily operating conditions in hospitality.

We are an international company operating in Europe and UAE. We are based in the Nordics, but travel fast.

Our Values

Our Mission is to change the world of hospitality to be a flowing customer journey.

Make impact

We want to change the world of Travel. What we do, must really have effect.


Good is not good enough. We want our customers to go Wow! Never settle with existing.


We want to destroy the silos. So all cooperation between departments, teams, partners, vendors and companies is essential.

Enhance positive drive

We are at our best when we are rolling. Let's all have fun when working. Full speed ahead!

 So who are we?

We are small, agile team of the industry prefissionals with years of background of improving hospitality, technology and customer experience.

In addition, we have an Advisory Board, which consists of special members from the top positions like Nixu (Information security), and CarlsonRezidor Hotel Group. 

Limber Way is owned mostly by the management and employees. But we have few companies, that own a small share of us, providing us the deep knowledge of focused expertise of their field, such as room automation, hotel system integration and mobile apps.  

Hannu Vahokoski              Jaana Lindroos                          Kirsti Niemel√§inen
CEO                                   Service Designer                       CTO
hannu.vahokoski(a)limberway.com      jaana.lindroos(a)limberway.com                     kirsti.niemelainen(a)limberway.com

+358 400 795 049